Wallapop was the first start-up I worked with and it holds a very special place in my heart. We started this project more or less in beta version with non-users. It went on to become the market leader for second hand apps in just a month (I’m actually very proud that the servers collapsed with the sheer volume of downloads following its first TV campaign) and we were able to expand the brand in the US.
Brand strategy
Creative direction
Script
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