Wallapop is a second-hand marketplace platform / app where you can buy, sell or swap, person to person, right in the street. Such a game changer for the sector back then.

We created a very cool brand voice and strategy, making it the app that everyone wanted to work with.

With this first TV commercial, we unleashed our creative wild side, creating a new style that in turn triggered a wild volume of downloads. It was so crazy that the servers blew up (I’m super proud of this haha, can I do it again?) and that is how our Wallapop adventure started. Young teams on both sides, client and agency. Major investors from the US started to come on board. We brought a breath of fresh air to TV ads, adding visual codes that were not yet being used for brands in Spain yet. It became a trend that is still very much alive today. Wallapop became a top-ranking app in a very short space of time. We created the strategy that would debunk all those nasty misconceptions about the second hand market and became a case study in Spain.

For this Wallapop TV campaign, we created a song “Si no lo usas, súbelo”, featuring the famous artist Mariel, to present the brand mission. It was simple and straightforward: if you don’t use it, sell it on Wallapop. A claim that really took hold and became popular.


Wallapop’s mission is to prevent people from becoming hoarders and offer them a more collaborative and healthier relationship with consumerism.




The song went viral, and everyone was dubsmashing it.