After 8 years working with the brand and the audience, we had tons of Wallapop TV commercials, ads that we didn’t use anymore. Just like our users with all their stuff. So we thought, why don’t we give these commercials a second life like we are always urging customers to do? We re-used all the images from Wallapop’s previous TV commercials to create a new ad. We wrote a manifesto to thank all Wallapop’s users for making the world a more sustainable place by giving their things a second life.