UniqOne is a hair treatment and one of Revlon’s oldest and most loved products. Beautiful silky, tangle-free hair in a minute. Perfect for women today.

But how often are convenience products targeting women made out to be the solution they need to be a superwoman. Applauding and normalizing stress. But what about quality time? The concept of Superwomen is a trap. We approach it from an ironic angle in this campaign and celebrate our precious time, celebrate the shift in priorities and the awakening of society, along with the 10th anniversary of Revlon’s UniqOne range of products, the most beloved by consumers over the years.