Hey grandpa, hey grandma, make a stand with Durcal. You’ve change the diapers of half those members of your family who now claim to be taking care of you and talk to you as if you were a kid. With this app, you can take care of granny, stay connected to the rest of the family and create playful interactions that will keep the family together. We wanted to empower these members of our family who are so important. We didn’t want to create another “help me” campaign for the elderly, full of danger, pity, sadness, or red flags. With this campaign, we wanted to empower wisdom and connect the family. A campaign with plenty of humour, family insights, and some crazy pranks. It was a lot of fun to direct this project.