Badi is a rental platform app. When Badi was launched, it had to compete with major brands that already had a firm foothold in the market.

So we created a strategy and tone that would make Badi stand out from the crowd. With a much better app design and superior usability than our competitors, we created TV ads that showed how fun and easy it was to use the app, with very fresh, cool visuals. Badi became an extremely popular and top-ranking brand in just a few months. We created campaigns for the Spanish and UK markets.